What Is Native Advertising?
Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts.
As consumers become more resistant to traditional forms of advertising, including display ads and banner ads, Fortune 500 brands and consumer startups alike are allocating bigger budgets and more ad spend towards content marketing and non-disruptive ad formats.
How do Native Ads Work?
Which Ads are Native and What Do They Look Like?
本地广告的核心是将广告放在其本地适合的相关且无障碍的环境中的概念。本地广告最有可能看起来像所有其他文章和周围的内容，尤其是在目标是brand awareness,你可能不会看到一些常见的单词you’re accustomed to seeing in advertisements (purchase, subscribe, sign up, etc).See examples of native ads.
Native Advertising Channels
Engines like Google pioneered an entirely new form of “native” with their sponsored search results.
Social networks like Facebook and Instagram popularized native in-feed and carousel ad formats.
内容发现platforms like Taboola power personalized content recommendations and in-feed native ads across popular publisher websites.
Who Benefits From Native Advertising?
ac米兰赞助商 vwin出版商已将本地广告作为跨平台和设备的内容获利的必不可少的工具。选择本机单元鼓励宝贵的用户行动，而无需牺牲整体UX，驱使用户进入视频等高价值页面，sponsored content，微地铁等。
Native ads avoid the disruptive pitfalls of pop-up or pre-roll ads in favor of a more respectful bargain with users, allowing people to discover and engage with branded content they may like on their own terms.
How to Choose the Right Native Advertising Platform?
In order to maximize the return on any given native advertising initiative, many publishers and advertisers team up with technology partners that can help with aspects such ascontent distribution, audience engagement, cross-platform monetization, and more.
尤其，内容发现平台like Taboola have skyrocketed in popularity.
Check out the list of requirements for choosing the right content discovery platform.
Quality of networkAcross what kinds of websites and/or page placements is the platform currently deployed?
TrackingDoes the platform provide transparent access to key performance metrics? (e.g. cost-per-acquisition, pages-per-visit, viewable impressions, conversions)
规模How many users does the platform reach in your target regions?
兼容How well can the platform integrate with various hardware and software solutions? (e.g. devices, operating systems, CRM software)
TargetingWhat kinds of targeting and retargeting capabilities does the platform offer? (e.g. behavioral, demographic, B2B, B2C)
服务Does the partner offer a flexible range of self-service and account management support?
Auction ModelsAre auctions transparent? What kinds of auctions are available?
Every ad unit performs differently depending on factors such as page placement, audience referral source, and desired post-click behavior. There is no one-size-fits-all solution, but there are some formats that perform well for publishers and advertisers alike, generating a high number of impressions and conversions.
Maximize the value of transient visitors by engaging their curiosity before they click away or return to their social feed. Especially powerful on mobile, mid-article units enable brands to achieve full-screen exposure and publishers to monetize a greater portion of their traffic (through higher viewability rates).
Native Advertising Opportunities
Native ads hold a great deal of potential benefits for advertisers, publishers, and users.
Publishers are able to monetize their sites without sacrificing a quality user experience.