What Is Native Advertising?
本机广告是创建广告的概念，这些广告与页面内容有凝聚力，同化进入设计，并与观众感受到广告所属的平台行为一致。
Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts.
As consumers become more resistant to traditional forms of advertising, Fortune 500 brands and consumer startups alike are allocating bigger budgets towards content marketing and non-disruptive ad formats.
预计2020年的全球本土广告市场将在年收入达到超过85亿美元。
How do Native Ads Work?
Native ads, a tactic that supportsperformance marketing，在供需工作。在供应方面是出版商，有观众和触及，希望将其网站ac米兰赞助商 vwin批准。在需求方面，广告商希望围绕着观众，围绕着认识，销售或袭击目标lead generation.
Which Ads are Native?
在本机广告的核心，是将广告放在相关的和无阻碍的上下文中的概念，他们本身适合。本土广告最有可能看起来就像所有其他文章和周围的内容，特别是在目标是brand awareness, you may not see some of the common words you’re accustomed to seeing in advertisements (purchase, subscribe, sign up, etc). See native ads in actionhere.
Native Advertising Channels
无论是手动还是以编程方式运行，本机广告都在跨越：
Search
engines like Google pioneered an entirely new form of “native” with their sponsored search results.
Social
Social networks like Facebook and Instagram popularized native in-feed and carousel ad formats.
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Content discoveryplatforms like Taboola power personalized content recommendations and in-feed native ads across popular publisher websites.
Who Benefits From Native Advertising?
Advertisers
财富500强品牌和刚刚初始启动时，当人们已经消耗内容并开放发现新的东西时，使用本土广告在高度影响力的时刻到达受众。这些竞选可以推动高级品牌知名度以及漏斗导线和销售的目标。
ac米兰赞助商 vwin
Publishers have embraced native ads as an indispensable tool in monetizing content across platforms and devices. Opt-in native units encourage valuable user actions without sacrificing the overall UX, driving users to high-value pages such as video, sponsored content, microsites, and more.
Users
Native ads avoid the disruptive pitfalls of pop-up or pre-roll ads in favor of a more respectful bargain with users, allowing people to discover and engage with branded content they may like on their own terms.
More Native Tips and Tricks
How to Choose the Right Native Advertising Platform?
In order to maximize the return on any given native advertising initiative, many publishers and advertisers team up with technology partners that can help with aspects such as content distribution, audience engagement, cross-platform monetization, and more.
特别是，Taboola这样的内容发现平台普及飙升。
他们每个月达到数十亿用户并竞争主要社交网络的规模。这些发现平台由类似于Facebook的预测算法供电，这些算法与每个在线用户匹配的顶部内容项，它们最有可能对下一步消耗感兴趣。
Check out the list of requirements for choosing the right content discovery platform.
Quality of network
Across what kinds of websites and/or page placements is the platform currently deployed?Tracking
Does the platform provide transparent access to key performance metrics? (e.g. cost-per-acquisition, pages-per-visit)规模
How many users does the platform reach in your target regions?Compatibilty.
How well can the platform integrate with various hardware and software solutions? (e.g. devices, operating systems, CRM software)Targeting
What kinds of targeting and retargeting capabilities does the platform offer?服务
Does the partner offer a flexible range of self-service
什么原生单位对你最适合？
每个广告单元根据页面放置，观众推荐源和所需的后击行为等因素而不同。没有一个尺寸适合的解决方案，但是有一些格式对于出版商和广告商而言表现出色。ac米兰赞助商 vwin
出版商主页
品牌意识和思想领导力竞选最有影响的选择。突出的主页展示位置为出版商提供优质的CPC，并使广告商通过与当天领先的领先编辑头条联系来建立与受众的信任。ac米兰赞助商 vwin
Mid Article
Maximize the value of transient visitors by engaging their curiosity before they click away or return to their social feed. Especially powerful on mobile, mid-article units enable brands to achieve full-screen exposure and publishers to monetize a greater portion of their traffic (through higher viewability rates).
Below Article
推荐用于绩效广告商，下面的文章展示位置在刚刚完成消耗一段内容并开放以发现新的东西时，在高贵的时刻到达受众。这些用户报告比任何其他推荐源更高的单击邮政参与（包括搜索和社交）。
Native Advertising Opportunities
Native ads hold a great deal of potential benefits for advertisers, publishers, and users.
当用户开放以发现新的东西时，广告商可以在高度影响力时刻到达受众。
Publishers are able to monetize their sites without sacrificing a quality user experience.
Users can avoid the disruptive nature of traditional ad formats and engage with the branded content they might like on their own terms.